Upset Shopper

Nowadays it happens so often that we buy good of really poor quality. That is a problem and the matter is not money, but the quality of goods and attitude of the supplying and providing companies. It seems like they do not appreciate a customer as a human being otherwise they would work out some plan of covering moral damage, honoring the warranty and some profound check and maybe double check of the goods. Because it does spoil our life and our health while taking care of those faulty products and trying to get your money back and make the things right. This is like in this case with a purchase of Nordic Treadmill.

How it happens. Usually you can buy a Nordic Treadmillat G&G or Sears. You looking for that very model you need, researching what features other treadmills have, listen to the importunate and persistent shop assistants. And finally and eventually you stop and decide to buy a floor model Nordic Treadmill, for example. The employees in the store are pushing and describe you this model as one in the best condition, no tear and wear. And you buy it and $300 warranty.

Why you were wrong. But to believe that something is too good to break is probably very mistakenly. Because anything can happen to your treadmill, nothing is perfect. Something can break, like frame, for instance. And then you will have to make copies of the receipt, take some pictures of the treadmill and send them to the warranty company. And then the store where Nordic Treadmillwas bought would not give you the same model. Maybe they will suggest you to get your money back. Or you will be able to pick up some other treadmill instead of yours. But the question is: why do they charge for warranty then?

Looking for cheap and still good consumer store you will probably go to Ikea. But you have to keep in your mind that you get what you have paid for. And if the cost is not high, actually very low, you should remember that it is doubtful whether the products will meet and exceed your expectations.

Ikea products quality.
The quality of the appliances provided by Ikea is really much to be desired. These Ikea products are cheap because they are cheaply made somewhere in China or any other country but the USA. There even comes a thought that they may be toxic. Some Ikea products smell when they get hot even if they are destined for it. Some items like furniture just fall apart like a cake or something. All the parts of furniture just do not function as they are supposed to do having some manufacturing defects.

Lack of customer service.
The salespersons in Ikea stores are usually inept and rude with their customers. The client service telephone line representatives are just the same and all you can get on the phone is no help and run-arounds. So, it can be said that there is no customer service at Ikea at all. When you have some troubles with their products and you are trying to get a refund, an exchange or at least some help with it, it seems like nobody there wants to cooperate, solve the issue and get it right.

Excessive shipping costs.
The shipping costs for Ikea products are exorbitant. It is not rare that the shipping cost can be significantly more than the cost of the item itself. Maybe that is the way Ikea is trying to gain their profits by keeping the cost of the products really low, attracting customers and then making them up for it on shipping.

Shopping is considered to be an important element of consumerism culture. No wonder, that it occupies a great part in the life of an average American. Shopping usually takes much time and Americans try not to scatter it throughout the whole week, but would rather devote one whole day in two or three weeks to do all the needed shopping. Almost unavoidably you would end up buying much more than you had in your mind or on your purchase list. So, shopping may become rather dangerous for your purse. In a big supermarket you can easily lose control over time and get lost yourself. You`ll manage to find basically everything you need for your everyday life and lots of stuff you don`t really need.

How hidden persuasion makes shoppers spend. Supermarkets don`t like talking openly about tactics. They wish to appear the friendly grocer who helps wash our salads not our brains. Nevertheless, there are a lot of factors that influence the customers. Of the 16000 items of food, which a supermarket displays only 200 are known value items, the price of which will be known by most customers. The owners of supermarkets try to keep the cost competitive which means halving gross profit margins to 15 percent. The known value items are displayed around the store, so customers will have to hunt them out and walk past the frozen black forest gateau or mangetout peas – items they don`t really need. Lighting also influences the customer. It is kept soft in the wine section to encourage browsing, but it is sharp and bright at the cosmetics counter to suggest cleanliness. Width of aisles is also a factor. If they move too fast, they are missing buying opportunities. Every new supermarket has its primary doors on the left, so the shopping is done clockwise, to the right. Nine out of ten people are right handed and they prefer turning to the right.

It is important not only how much one buys but what one buys.
A supermarket makes more profit from its own brand. Microwave cooked chicken is more popular than the ingredients needed to make it at home. Many customers appear willing to pay almost any price to avoid preparing food. Grated carrots wrapped in the nice plastic bags are sold briskly. Whole carrots a few feet away are much cheaper but not popular at all. Everything in a big supermarket is geared to increase sales and profits. Entering a supermarket is like taking a seat in the psychiatrist`s chair: the food shoppers` deepest desires will be laid open and explored. It means getting consumers to buy things they don`t need, but cannot resist.