Old Navy and Gap
January 19th, 2008 at 4:39 pm (Internet, Shopping, Clothing)
There are clothing brands that suit some generations. Gap and Old Navy are the brands just like that. They were created at a certain period of the history, when people needed the clothes, level of service and new styles like these companies make. And that is why some people grew up in Gap and Old Navy clothes. It is very simple to explain the popularity and very fast expansion of these brands. There is the formula: mix some fashionable design, good taste and quality customer service and you got it!
Gap. Gap was founded in 1969 as clothes and accessories retailer. In the very beginning the company sold some records and tapes in one small theatre in San Francisco and now this is a multi billion company with stores in many countries all over the globe. In Addition to just Gap, there is Gap Outlet, Gap Kids, Baby Gap, Gap Body, Gap Maternity and Love Me Gap brands. Gap stores appeal to the broad range of customers, the company continues to create multiple formats and designs. Gap develops clothes that should meet customer expectations, these are clothes created for people and not vice versa. The main concept of the company is simple: to help the customers to express their individual style. One more specialty about Gap is that the company tends to present quality shopping experience through high-level customer service and store conveniences.
Old Navy. Old Navy is one of the brands created and developed by Gap, Inc. That is why the concepts of two brands are a bit alike. The name of te company comes from one trip of the Gap management to Paris, when they saw a bar named Old Navy and decided to name the clothing brand just like that. The Old Navy chain of stores is created to appeal to younger generation by emphasizing that shopping experience can bring them a lot of fun, style and fashion through clothes of the brand that delivers energy and excitement.